Akmas Perfumes
₹50L in sales within 9 months, now live in the UK
The challenge
Akmas Perfumes started at zero, a new fragrance brand with no shelf presence, no audience, and no proven demand. In a category ruled by legacy names and influencer noise, it needed an identity, packaging, and launch system strong enough to earn its first buyers and then keep them coming back.
The approach
Designed the brand and packaging end to end: identity, bottle and box system, and unboxing moments built for content.
Launched with a product page, creative library, and Meta campaigns structured around sampling and repeat purchase, not one-off clicks.
Iterated weekly on creative and audiences, reinvesting into the angles that converted until the brand could expand internationally.
The execution
Execution, Akmas Perfumes
The result
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₹ sales in the first 9 months
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From launch to ₹50L
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Markets live, India & UK